Company History

The Circle was founded in 1997 to service the needs of independent hoteliers and B&B proprietors throughout Great Britain.

The first Circle directory was published in 1998 and featured 130 establishments; this has grown year-on-year and now includes over 250 independent hotels and inns.

The company’s B&B progamme was launched in 1999 under the banner ‘Our House is Your Home’ and in now consists of over 450 high quality B&B’s across the UK.

The Circle runs marketing programmes for suitable UK independent establishments from its offices on the outskirts of Oxford.  The properties are widely featured by tour operators worldwide, particularly in the Belgium, The Netherlands, France, Germany, USA and Australia.


The Circle Team

The company is owned and managed by husband and wife David & Jenny Horsley with the help of an enthusiastic team in their Oxford office.

If you are a hotel, B&B or tour operator or would simply like to find out more about our services, get in touch... one of us will be happy to help!



David Horsley & Jenny Horsley

Reservations Supervisor  

Juliet Nixey


Chantal Greaves, Isabelle Duclos & Charlott-Marie Crouan